NEW venues
From New House to Home
0–3 Years
Opening Day is only the beginning.
Even the best-planned sports venues reveal opportunities once they are occupied by fans. The way guests circulate, gather, eat, shop, and experience the game rarely unfolds exactly as anticipated during design and construction. Opening Day reveals what drawings can't.
The first few seasons provide an invaluable opportunity to observe how the venue is actually being used—and to make thoughtful adjustments based on real-world experience. A gathering space may emerge as a fan favorite. A retail location may need to accommodate a different merchandise strategy. A concession or hospitality area may present an opportunity to better serve changing expectations.
These Day 2 improvements don't represent a failure of the original design. They are part of the natural evolution of a successful venue.
The transition from a new house to a home happens through observation, listening, and purposeful refinement.
Project Highlights
The Back Porch | Truist Park | 2019
A new social destination designed to enhance the fan experience and create a more engaging place to gather before, during, and after the game.
Chipper's Hot Corner Pub | Truist Park | 2020
A targeted hospitality enhancement that added character, social energy, and a distinct destination within a young ballpark.
Clubhouse Team Store Expansion | Truist Park | 2020
An early investment in retail capacity that expanded merchandising opportunities while improving the fan shopping experience.