Coca-Cola Front Porch

Coolray Field | Lawrenceville, Georgia

To celebrate Coolray Field’s 15th anniversary, Larimer Design partnered with the Gwinnett Stripers and Diamond Baseball Holdings, with support from Coca-Cola®, to transform space directly behind home plate into a new premium destination for groups and fans. The result is the Coca-Cola Front Porch, a 1,700-square-foot covered deck that opened in spring 2024 and brings fans closer to the game while creating a flexible new revenue opportunity for the ballpark.

Located in the former Section 100, the Front Porch is the only large open-air group space at Coolray Field with direct access from the main concourse. Designed around the idea of a comfortable front porch—a place to gather, relax, eat, and watch the game—the space accommodates up to 200 guests and provides exceptional sightlines directly behind home plate.

The Front Porch combines the amenities of a premium hospitality space with the energy of the ballpark, offering:

Direct views from behind home plate
Covered outdoor seating for protection from the elements
Convenient access from the main concourse
Integrated food service, allowing guests to dine without leaving the space
Flexible accommodations for groups of up to 200 people

The project also created opportunities to generate additional seating revenue. Two rows of 4Topps seats were introduced immediately in front of the Front Porch, along with 72 individual seats, extending the seating experience while making productive use of the space in front of the new deck.

The improvements also supported the creation of a new 12-person Concourse Suite along the first-base concourse, giving the Stripers another intimate open-air hospitality option. Together, these additions expand Coolray Field’s portfolio of premium seating and group experiences without requiring a major expansion of the existing ballpark footprint.

For Larimer Design, the project reflects a broader approach to Minor League ballpark improvements: identify underutilized spaces, create compelling new experiences for fans, and develop improvements that can generate additional revenue while remaining consistent with the character of the existing venue.

The Coca-Cola Front Porch transforms a former seating section into a distinctive gathering place at the heart of the ballpark—combining premium views, outdoor comfort, group hospitality, and new revenue opportunities while reinforcing the welcoming, community-oriented character that makes Minor League Baseball unique.