lake elsinore diamond--seating bowl improvements

lake elsinore, CALIFORNIA

minor-league ballpark

Built in 1993, the original existing seating bowl consisted of approximately 6,200 of one type of seat, with visually-compromised wheelchair seating along the Main Concourse. Citing a need for a greater variety of seating types, group areas, improved wheelchair viewing angles, casual dining and impromptu gathering, the Lake Elsinore Storm had a vision for creating a series of "neighborhoods" throughout the seating bowl.  

The 2017 Seating Bowl Improvements provide:

  • (380) Premium padded seats behind home plate
  • (158) High-top seats behind home plate
  • (28) 4-Top group seats
  • (6) Flexible group seating boxes
  • (50)Wheelchair seats, with improved sightlines
  • Standing room drink rails along the Main Concourse
  • Improved seating bowl circulation
  • Total seat replacement within the seating bowl

As proof of the project's success, the Storm saw:

  • 6% year-over-year increase in attendance
  • 12% year-over-year increase in ticket revenue
  • 5% year-over-year increase in sponsorship revenue
  • 10% year-over-year increase in group ticket sales
  • Greater fan excitement related to seating options

With these improvements, the Lake Elsinore Storm are better poised to meet the demands of their fans by offering a greater variety of seating options and new sponsorship opportunities.


Client: City of Lake Elsinore

Architect of Record: Larimer Design

General Contractor: Maples and Associates

Structural Engineer: KPFF

MEP Engineer: ME Engineers

Branding Consultant: M3 | Messenger Corp


Venue Tenant: Lake Elsinore Storm

League: California League

Classification: Advanced-A

Major-League Affiliate: San Diego Padres

Project Completion: April 2017

Seating Capacity: 6,400

Project Cost: $1.9 million


Awards / Recognition

• Best Ballpark Improvement 2017, Honorable Mention, Ballpark Digest